'Shine Sells' Case Study

An interesting article compiling excerpts from various periodicals which is based on a research study. This study showed that consumers chose products with metallized or foiled packaging over similar products with plain paper packaging as much as 26.7 percent more often over similar products.

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Strengthening Brand Identity Case Study

Perception Research Services recently conducted a large study (of over 1,500 shopper interviews) that explored the use of foil stamping on packaging across seven (7) product categories, including food, beverage, health/beauty and personal care products. The results confi rmed that foil packaging can “add-value” across many categories and dimensions of packaging effectiveness. They also illustrated that foil stamping can be used to successfully address a range of fundamental packaging challenges.

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